THE WOOLMARK COMPANY WANTS TO STRENGTHEN ITS PRESENCE IN PORTUGAL

Debuting at the Portuguese textile show, the Australians from The Woolmark Company presented the new edition of The Wool Lab, a guide to the best Merino wool fabrics and yarns available in international markets. And the feedback from the presence in MODTISSIMO 60 is positive.

The Woolmark Company – a subsidiary of Australian Wool Innovation – offers services to increase the use of wool and is present globally, working directly and closely in several countries. However, with the participation in MODTISSIMO, they also wanted contact with the Asian market. “Because, in Portugal, there is a return of brands and retailers from the Asian market that intend to produce here, and this is an opportunity to introduce more wool into the supply chain”, accounts Birgit Gahlen, Research & Development Manager in Europe.

Currently working with 1,020 suppliers from all over the world and responding to many requests, they want to increase the company’s presence in Portugal, increase the wool share in the supply chain and get to know the Portuguese market better. Birgit Gahlen states that the event was “an opportunity to show the entire chain the importance of wool, not only for suppliers but also for buyers and visitors”.