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Keep Moving, Valérius 360’s first fashion film, is selected for the London Fashion Film Festival and Canadian International Fashion Film Festival. Through a symbolic narrative, Valérius 360 intends to awaken viewers to the life cycle of clothing and textile recycling.
With a short video, the young recycling unit also tries to convey its values, and present its products and services, while inspiring the audience to think ahead and “let the pieces continue their circular movement towards sustainability”.
“Clothes are part of our life, but they also have a journey of their own”, reads the statement, urging change: “six steps are all it takes to transform factory overstocks into new materials”, they add.
The Keep Moving concept was developed by Dolores Gouveia, Research Design Development at RDD, and Vítor Vilas Boas, Design & Communication at RDD, together with Farol de Ideias. Joana Deusdado and Sofia Miranda were in charge of directing, and Sílvia Camarinha did the production.
The full video can be seen here.