Valérius 360 and Conscious Fabric Makers presented a new, more sustainable printing option, which combines two traditional (water-based) screen printing techniques with digital printing. With design and production in charge of Valérius HUB, the fabrics used were developed by Valérius 360 together with Conscious Fabric Makers.
In the present case, the product involved was a hoodie made of American wool with 50% recycled cotton reinforced with 50% lyocell. The design developed by Mariana Campinho, creator of all developments regarding this collection, modeled and stylized the hoodie through this new print option. Beatriz Stuart (pictured) casually complemented it with pieces from her wardrobe.
Valérius Hub is a kind of academy created to expand the principles of circularity and sustainability, bringing together all business partners in the same space. It is a showcase for the community creation that assumes circularity as a business model, explained Valérius at the time of its creation in early 2021. With this new platform, the textile group based in Barcelos intended to give brands and different industries a working instrument for deepening sustainability and circularity as a strategic business option.