T
The Trends Forum promoted by Selectiva was one of the most attractive points of pavilion 12.1 of Heimtextil, which took place in Frankfurt from the 10th to the 13th of January. “The general concept is that we live in a somewhat surrealist moment, in which companies and consumers live between the real and the surreal”, explained Dolores Gouveia, the forum coordinator, whose full name is The Portuguese Home Tex’Style.
“It is the gateway to the best from Portuguese companies in this fair”, summarizes the forum coordinator. Organized into four themes, more than 400 products, the best of what 40 national companies (all those who wanted to participate in it) brought to this edition of the largest World’s home textile fair.
In the Hyper Natural section, there were products inspired by nature, with natural colors and pigments, “a remarkable line containing recycled organics”, characterizes Dolores.
Recycled Maximalism, bolder in terms of colors, is the theme that, as its name implies, groups recycled materials. In the Phygital Connectivy area, the challenge was to explore the connection between the physical and digital worlds, with a product range in different colors, softer and more welcoming, inhabited by roses, aquatic greens, and lilacs.
Finally, in the Regenerated Minimalism space, there were neutral products, minimal and even luxurious interpretations with satin constructions, silk blends, and more timeless tones.