January, 20th 23
Home Textiles

T

SOREMA LAUNCHES THE BEST TOWEL IN THE WORLD AT HARRODS

Sorema took to Heimtextil the best towel in the world, which will be presented at Harrods, in London, in a world premiere. The towel is made with the most expensive cotton in the world – until now used only in luxury shirts – and produced in partnership with Spoerry, the oldest spinning mill in the world.

“The towel is made from Sea Island Cotton, a very exclusive Caribbean cotton, which is 0.0004% of the World cotton production. A set of three pieces will have a retail price of over a thousand euros”, says Duarte Relvas, manager of Sorema.

After the United Kingdom, the best towel in the world will go to the United States, Sorema’s principal market, and China, an emerging market with a remarkable appetite for European luxury products.

Share