Bebiana Rocha
It was in the Sport & Tech category that Prèmiere Vision highlighted the Portuguese Brand Lemar. Cloth from the Autumn-Winter 2023/24 earned the mention in several social media from the Parisienne Fair Organization: “A natural sensation that wanders all autumn-winter. The pure synthetics copy the appearance and touch from cotton,“ we read.
With the focus on sustainability, the publication refers the use of biodegradable polymers and the continued preference for synthetics for their resistance, although recycled. “Special attention is given to recycled resources and the use of biodegradable polymers”, dictated in its trends for the cold season.
Merino and cellulosic wool is another trend among compositions that mix organic cotton with eco-friendly synthetics. “Cellulosic coatings gain ground”, the publication concludes.
It’s not the first time the Portuguese company conquered the city of light. Last year, they were the only company elected by the Belgium designer Tom Van Der Borght to integrate the international fair. Lemar’s product with an exquisite horse print aligned with the style of the Belgium designer, known for the color and eccentricity in his creations.