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It is a satin sheet with 1,600 threads that Paulo Coelho Lima, CEO of Lameirinho, does not hesitate to describe as “the best sheet in the world”. Quoting a devastating sentence in a critical review of a prestigious international specialist magazine: “Sleeping on a sheet like this is like being kissed by a thousand angels”.
Among the novelties presented at Heimtextil are linen sheets with a finish that eliminates their traditional roughness, gives them a soft touch, and – most importantly – does not need to be ironed.
“Sensory mastery is fundamental”, says Paulo Coelho Lima. By so, Lameirinho can’t show the full splendor of its products to the consumer through online sales.
Lameirinho also took to Frankfurt sheets made with mixtures that include orange, pineapple, and banana fibers. “It’s like giving vitamin C to sleep”, guarantees Paulo. Good Earth Cotton is the code name of another of the stars of this collection – carbon-positive cotton, which absorbs carbon as it grows instead of releasing it. Therefore, 60% more expensive.