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After entering Algeria and strengthening its presence in Saudi Arabia and Armenia, Zippy is now looking at Mauritius and Mauritania with the aim of reinforcing its presence in the Middle East and North Africa. As for the Portuguese market, the strategy is centered on e-commerce.
“We have a five-year store remodeling plan in Saudi Arabia, with the opening of new stores in markets in the Middle East and North Africa, including Mauritius and Mauritania,” said the brand manager, Joana Ribeiro da Silva, to the newspaper Dinheiro Vivo.
Along with the launch of the new website, which covers more than 20 markets in Europe, Zippy strengthened its international presence last year, despite the obstacles caused by the pandemic. “The business started very much focused on the online channel since the confinement period, with sales growing explosively, and remaining even after the stores reopened. In the year’s third and four quarters, they remained very high, more than doubling the sales volume of the same period of the previous year”, said the brand manager, revealing that “this growth allowed the online channel to reach a double-digit weight in Zippy’s invoicing”.
To the wide number of stores that cover Portugal, Zippy joins a network of more than 60 stores in about 20 countries, reinforced by the presence in multi-brand stores in other 15 countries. In total, there are more than a thousand points of sale spread over more than 35 countries.