February, 3rd 23



With a positive note From Portugal committee – made up of the companies Blackspider, Lemon Jelly, SMF, João Manuel da Costa Flores, and Cotton Style – ended its presence at the Who’s Next and SIL fairs on January 23. Alongside the French market, the influx of Italians and Spaniards to the Portuguese stands was very noticeable.

“It went well. We recovered contacts we had and also made new ones. We mainly found buyers from the French and Spanish markets, some people from Germany, Austria, Switzerland, and Italy”, said Tiago Rodrigues, project manager at Cotton Style. The company presented the new face of its Mira brand at SIL and was successful with the organic line and carded interlocks. “They were the products with the most demand. There is a recognition of the quality of made in Portugal”.

On the Who’s Next side, new contacts also reached the hands of the Portuguese brands: “the balance is positive, we made regular customers and some new ones, although there is less affluence than in the last edition”, says Marco Costa, CFO of Blackspider, company that owns the Cristina Barros brand. As in the last season, the coats were the items with the most demand.

SMF is also exhibiting its SS23 novelties. João Ramos, the commercial director, says that “on the first day, there were a lot of people, on the second day less”. However, SMF had contacts and orders from markets such as Italy and Egypt.

The participation of Portuguese SME companies in Who’s Next and SIL is an initiative by Selectiva Moda and ATP – Associação Têxtil e Vestuário de Portugal, which aims to promote the internationalization of Portuguese companies in the Textile sector. Who’s Next and SIL are in the “From Portugal” project, within the scope of the application submitted to the joint projects for the Internationalization of Portugal 2030.