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Troficolor saw a dozen of the products presented at Première Vision chosen by the organization for the news forum. The show displays the most relevant and innovative products exhibited at the fair between July 5th and July 7th.
“We have ten products that were selected for the forum by the organization”, says the CEO of the Portuguese specialist in denim, who is already a regular at major international fairs. According to Carlos Serra, five of these products are in the “essentials” section, and the other five are in the “eco-conscience” area.
With sustainable and organic materials and a series of new finishes that accentuate technological edge, this is what characterizes the heart of the novelties that the Portuguese manufacturer shows at this fair, where it also presents the new Special Edition line, which is part of the autumn-winter collection for 2023/24.
For Troficolor, as for most manufacturers of the world, Première Vision is a relevant moment in the annual calendar, where it receives its regular customers, with meetings scheduled in advance. And since the beginning of the fair, they had their hands full, even though the stand was not open to most visitors.