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TMR is diversifying its services and, without losing its characteristic fashion component, is now moving into the technical and sports sectors: the TMR Tech brand, which will work under a private label regime, will debut at ISPO Munich, from the 28th to the 30th of November, and has already secured a distinction at the ISPO Textrends Awards AW.24/25.
The product (photo) awarded in the Top Products segment is a t-shirt made with courage: “It was a product made with the candidacy in mind. It has a lot of built-in fashion, which is our DNA, and the material comes from an Italian supplier”, says Miguel, Margarida and Mariana Máximo from the administration.
The clothing company presents itself in Munich with a collection of yoga, pilates, padel and some generic articles for running and gym. “I think that if I had to say three pillars of this collection were: fashion, sustainability, and innovation”, says Miguel Máximo promptly. TMR bet in this launch on functional products with characteristics such as repellency and thermoregulation. Moreover, TMR also emphasizes “raw material that charges with sunlight and becomes fluorescent”. It is an Italian fabric “very light that we use as accessories in strategic areas for those who run at the end of the day, for example”, they explain.
With its presence at ISPO, TMR opens up to a new world: “we have worked with fashion brands that wanted to extend their offer to the sports category. With participation in ISPO, the opposite can happen, with sports brands looking to add fashion to their pieces which is the niche aimed”, the trio says with conviction.
Germany is a relevant market to TMR, so they expect ISPO to continue to close good deals under this new solution [TMR Tech].