Tintex launched in digital format its spring summer 2022 collection, entitled ’24 Hours’, which over the course of 10 hours presented 10 coordinates in interlock knits that suit different moments of the consumer’s daily life: waking up, going to work, play sports, swim, and go to sleep.
“It is a collection that accompanies a person’s daily life: we launched our fabrics in final products that range from pyjamas, sports or work clothes, bathing suits and even one or two more festive outfits, for a special dinner or for going to a party ”, describes Nuno Malheiro, the company’s commercial director.
With international fairs closed, Tintex decided to “take another step towards digitalization” by presenting the Spring-Summer 22 collection in an original digital format. “We started at 9:30 am with a promotional video, and at 10:00 we presented the first outfit. From then, we debuted an outfit per hour throughout the day on our social networks, especially on Instagram”, explains the company’s commercial director.
The decision to present the ten outfits of the new collection in a final product – made with the collaboration of designers like David Catalan – is, in the words of Nuno Malheiro, “a way of creating interest and curiosity in the end consumer, so that our clients, intermediaries in this chain, become interested in our fabrics ”, he justifies.
In addition, he adds, “we apply technical finishes to all fabrics, taking into account the final product. In pyjamas, for example, we apply an odour neutralizer”.