The Digital Product Passport, a measure to be implemented by 2030, with information on the circularity of textile products and relevant environmental aspects, is seen as “an excellent initiative to protect the industry and the consumer” by Tintex. The words are from Ricardo Silva, CEO of the company, who warns, however, of the need to standardize these data at the European level.
“It is an excellent initiative and, if we think about it, already with great success in the area of home appliances”, considers the CEO of Tintex for whom there is no doubt that in 2030, the date imposed for the implementation of the Pact’s measures Ecological European, “consumers will be highly sensitive not only to environmental issues but also to the impact of textiles on their health”.
For this conclusion, Ricardo Silva gives a clear example: “The issue of chemicals, which today is still difficult for consumers to read, will have enormous weight. Nobody will want to wear a piece of clothing that is harmful, that harms their health”.
As for how the Digital Product Passport materialization, the CEO of Tintex says it is relevant to understand how “the data will be standardized at the European level”. “In Portugal, we have a project running in a certain way. In other countries, the process may not be taking place exactly in the same way”, warns.
Cooperation within the sector is another of the keys to the success of this measure because “on the one hand, companies have to be connected, and on the other hand, they have to collect their data internally. At Tintex, we are already doing this: from information on yarn composition to energy and water data in the dyeing”, concludes.