September 25 20



The international fairs are back and the textile companies were the ones that took the first step towards economic recovery. Despite the environment of uncertainty and the fears felt by everyone, the Portuguese businessmen are betting on external contacts and on the return of the export dynamics.

A first step that led the companies Baby Gi, Meia Pata and Peter Jo Kids to Munich, where they marked their presence at the children’s fair Supreme Kids, the first physical professional event since the beginning of the pandemic. Carla Areal, Meia Pata CEO, speaks of an “act of courage” taken by the three brands, guaranteeing that the final balance was “extremely positive”.

Of the 37 trade shows that normally take place in the second semester of the year, only a few had physical editions scheduled. The rest opted for digital versions. The Portuguese companies, on the other hand, are joining “slowly and at the last minute”, taking into account all the uncertainty of Covid-19 and trying to “assess the market trend”, says Selectiva Moda. On the other hand, the fairs themselves “now have another flexibility”, and accept registrations almost until the last minute.

At a time when companies are still regaining confidence, some exhibitors are choosing not to go to the so-called “traditional fairs”, attending instead the trade shows directed to the health sector, unknown to many companies until recently.