Mariana D'Orey
Reinforcing its presence in foreign markets, especially the American one, is now the goal of Riopele: since September, the company is presenting its collections in the company’s New York showroom, next to Times Square. The opening of this new space will allow the company to be closer to its customers and potential buyers: “in this space, the customer feels that he is at Riopele, despite the distance, and finds our entire offer, without intermediaries”.
A clear commitment to diversification, in order to serve an audience that is also much diversified. Tina Guimarães, responsible for this market, notices a clear distinction between clients on the East Coast, who “privilege a more relaxed and casual style”, and those on the West Coast, where “a more formal and sophisticated style stands out”.
Riopele has been gradually investing on the American market. The company has been exporting to America for three decades, an approach that has evolved to the paths of exclusivity and sustainability, concludes Tina Guimarães: “in the initial phase, the focus was on large-scale production, but for a decade now we have evolved into a high-end market segment”.