Mariana D'Orey
It’s difficult to imagine a better start to the year for Paula Borges. In the first couple of months of 2021, the Portuguese textile company managed to recover the losses of 2020, and registered an unexpected rise in orders. “We expect to close 2021 with a growth between 15 to 20%, when compared to 2019”, says Paulo Faria, the sales director of the company, which specializes in women fashion.
With an annual turnover close to 2.5 million euros, Paula Borges is now registering a rise in private label orders, after the Coronavirus crisis. “2020 was a very difficult year, our sales went down by 25%. However, on the other hand, 2021 started the best way possible. We are reaching new clients, mainly in European markets, such as the UK, Sweden, France, and the Netherlands, but also from Japan and the United States”, reveals the sales director of the company.
“There is a positive side to the pandemic: people now have more time to think and to organize themselves. We have clients that came from other countries, where they couldn’t find the quality we provide. I honestly believe that the companies that managed to resist these difficult times will eventually prevail and grow”, foresees Paulo Faria.