T
Noese is a new fashion brand dedicated to children that have just appeared in Barcelos. After a pre-presentation at the Italian fair Pitti Bimbo, the official launch was on the 1st of July. The new brand caught the attention at one of the most relevant fashion fairs dedicated to kids, between the 22nd and 24th of June, which is a positive indicator for the future. The launch took place with the website opening and the Instagram presence.
The capsule collection presented at Pitti Bimbo was inspired by the movie “Charlie and the Chocolate Factory” by Tim Burton. An autumn-winter Collection consisting of 18 pieces, mainly in black white tones, and entirely made in Portugal, more precisely at JFV Têxteis. The Collection also considers mixes cotton, velvet, and some knits.
In Florence, it was a surprise that Filipa Fonseca (designer) and Catarina Vinhas (marketeer), representatives of the brand at Pitti Bimbo, received relevant attention from customers, not only Italians but also from Greece and the United States.
And Noese’s stand also attracted the attention of the press at the event: “We spoke with some digital magazines, and pieces will be sent to Paris and Copenhagen to photograph”, says Catarina Vinhas.
For the spring-summer season, the brand maintains the cinematographic iconography, namely Cruela de Vil. And the new Collection will be more colorful. Noese aims to bring comfort and, as such, the star product is tracksuits but also overalls, shirts, and coats for children.