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Fashion and music have always been intertwined, so Lion of Porches has announced a new project aimed at fostering independent cultural production and supporting new talents in Portuguese music, thus becoming a platform to promote the work of several artists.
The first collaboration in this initiative is with dreampop band Ditch Days. The creation and promotion of a new version of their most recent single, Andy Kaufman, was made through the brand’s digital platforms.
Lion of Porches also unveiled a new T-shirt used by the artists, a limited edition that is available at the brand’s online store.
“This project spawned from a new strategy set at reconnecting Lion of Porches with the 2000s and its origins in the music world. We wish to go back to the brand’s DNA and appeal to an audience that, more and more, creates emotional connections through music”, relays Alexandra Calado, Lion of Porches marketing director.
Especially “during this difficult time when cultural events, concerts, festivals are getting cancelled. We want to support Portuguese music and inspiring projects”.
Lion of Porches owns several physical locations in Portugal as well as in 20 other countries, and is present through their online store in over 100 countries.