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Lasa’s website has a new image that highlights the group’s 50 years of experience. Under the slogan ‘Tradition and innovation hand in hand’, it presents the wide range of own brands, certifications, and portfolio of sustainable products in an intuitive navigation with a more appealing visual component.
“O Grupo Lasa atribuiu o seu sucesso a uma mistura de excelência criativa, uma cultura de inovação, um centro de logística robusto e estratégias de vendas dinâmicas”, lê-se na página principal.
“The Lasa Group has credited its success to a combination of creative excellence, a culture of innovation, a robust logistics centre and dynamic sales strategies,” reads the homepage.
A quick browse takes you through the Group’s history, the people who are part of it, the mission and commitment to innovation, combined with images of the production process. Alongside with the type of fibres available, divided into the categories Natural, Bio-based and Recycled.
“Orgulhosamente e genuinamente uma empresa portuguesa” é uma das frases de destaque do site que exalta a posição de excelência da Lasa. “Temos vindo a crescer estruturalmente e ao mesmo tempo a diversificar a nossa gama de produtos e mercados, o que faz com que hoje sejamos considerados um dos mais importantes comerciantes e produtores em Portugal e na Europa de fios e têxteis-lar”.
“Proudly and genuinely a Portuguese company” is one of the headlines on the website, which extols Lasa’s position of excellence. “We have been growing structurally and at the same time diversifying our range of products and markets, which means that today we are considered one of the most important traders and producers in Portugal and Europe of yarns and home textiles.”