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In the year that marks the companies’ 70th anniversary, Lameirinho will relaunch its own brand, using as a trump card its network of stores that, at the end of last year, was expanded with the opening of three new spaces.
“Lameirinho is a brand with history that its already in its fourth generation,” explains Paulo Coelho Lima, grandson of Joaquim Coelho Lima, who founded the company on 1948.
With nine physical stores – in Odivelas, Matosinhos, Porto, Guimarães (three), Viseu, Viana and Loulé – and one online, Lameirinho is preparing a marketing campaign that takes advantage of the direct relationship with the final that can only be assured by this retail presence.
“Online will not dictate the end of physical stores – it will complement them. We live in a time when all the distribution channels merge into one. See the product in the store and buy it at home. See at home and then go buy at the store. Buy online and get the product on the physical store. All of these possibilities coexist – and in the future they will live together”, says Paulo Coelho Lima.
“More than a place and than a sales stand, online stores are a showroom, an essential tool for our company communication”, adds the Lameirinho’s CEO. The companies’s online store, opened four years, sells all over Europe and in the main e-commerce worldwide platforms (such as Amazon and La Redoute) and has already secured its presence in the marketplace that the Worten brand is finishing.