September 30th, 2022



The turnout at the Momad Madrid fair, which took place from the 16th to the 18th of September, was not the best. However, it was enough for the From Portugal delegation present at the event to make a positive assessment of the participation, which generally went very well, with the multiplication of contacts with Spanish customers and other geographies.

“We were mainly in contact with Spaniards”, advances the brand Christina Félix, who bet on a collection aimed at events and formal contexts.

For Scusi, Momad’s balance was very positive, “as it has been since the end of the pandemic”, introduces José Brito. “We brought in some new contacts, both customers and agents, we consolidated customers that we knew previously”, says the person in charge of the company, concluding: “We made about 22 new customers with orders placed at the fair. Of these we had a client from Malta, three from Mexico, one from Peru, one from Germany and one from Jordan, so we are fully satisfied”, he concludes.

The fair also went well for the creator of Milagrus: “we brought in some new contacts, we received regular customers, Friday and Saturday the turnout was reasonable, the last day was less frequented”, describes Vanda Eugénio, adding that “it went better than February”, but that the current context is making people reluctant. Milagrus distinguished itself at Momad with its colorful and different dresses and prints.

For Rui Rolo, manager of M. Rolo, this edition of Momad had fewer regions of Spain represented. Nevertheless, it was still interesting: “the Spanish market is important for us. We made contacts, but only later is it possible to know if they were good,” he says.

Guimanos, a company from Guimarães, also presented itself at the Madrid fair last weekend with internationalization as its purpose. Alexandra Vidal, responsible for the company’s internationalization, claims to have gone well, but still below previous editions.

Christina Félix, Cristina Barros, Guimanos, Kalisson/Bagoraz/Get in Vibe, Lion of Porches, Maloka/Paul Brial/Gozé, Milagrus, M.Rolo, SMF, and Scusi were From Portugal companies present at Momad along with iTechStyle Green Circle showcase, organized by CITEVE in partnership with Associação Selectiva Moda.

Located in the sustainable area, the From Portugal sustainability exhibition went very well. There was room for “many photographs, several visitors congratulating the initiative and the way its presentation”, says Cristina Castro, Public Relations at CITEVE. Altogether, seven coordinates were on display, of the many already presented in the last edition of Modtissimo.

Next to each piece, Momad’s visitors could find a label with all the information about the product, which promotes not only the companies responsible for the raw materials but also the national design and production.

After Momad, the iTechStyle Green Circle showcase goes for the first time to Performance Days, in Munich, with a selection of more athleisure outfits, and then to ISPO, which runs from November 28th to 30th, also in Munich.

The participation of Portuguese SME companies in Momad is an initiative of Selectiva Moda and ATP – Associação Têxtil e Vestuário de Portugal, which aims to promote the internationalization of Portuguese companies in the fashion area. The From Portugal project is co-financed by Portugal 2020, within the scope of Compete 2020 – Competitiveness and Internationalization Operational Program and Lisbon 2020 – Lisbon Regional Operational Program, with an eligible support amount of €6,648,794.78, of which €3,735,305.80 come from the European Union, through the European Regional Development Fund.