April 22 22
Fashion

Cláudia Azevedo Lopes

FOR MILAGRUS, SUSTAINABILITY IS MUCH MORE THAN A PASSING TREND

For the fashion brand Milagrus, sustainability is much more than a buzzword. It is serious business, and it goes from materials to human resources and even to the business model – in limited quantities so that there is no production surplus.

“The materials are of plant origin. That is, they are made from tree pulp. The outer part of the tree is removed and made into a pulp, and from there the fibre is removed”, explains Vanda Eugénio, the brand’s designer. A fibre then made into a fabric that, guarantees the designer, in addition to being much more ecological, is also much more fluid and comfortable.

Then come the printing techniques. The prints are designed from scratch by Vanda Eugénio and her team, and then materialized using sustainable inks and manual processes. “Stamping is done as in the old days, in a silkscreen process with ink sweeping, all manual”, she explains.

The result are unique, colorful and fluid pieces, the trademark of the Portuguese women’s fashion brand, born in 2003. Vanda explains that the sustainable concept also involves people. “We are always careful to pay the fair price to those who work with us. It is very important that everyone involved has a dignified life”, she concludes.

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