T
Following international trends, Decenio reaches the metaverse with the launch of Decenio Land, thus placing itself alongside other brands represented in this new universe and attracting new business segments, namely the younger consumer segments. The release is on the Roblox platform.
This long-term strategy will allow the Portuguese brand to tell different stories, combine the virtual world with the real world and establish its position as a young brand with innovation as a reference.
This virtual space thus makes it possible to keep up with the younger public, attract a new audience, and keep up with the growing popularity of virtual games. The Roblox platform is the new metaverse destination for fashionistas that joins fashion in Portugal to the international phenomenon of virtual games.
In Decenio Land, it is possible to explore two islands inspired by the Mediterranean, just like Decenio. The proposed challenges are finding hidden coins, buying exclusive virtual pieces in the digital store, competing in a race with friends, and exploring the islands.
Decenio Land will be updated over time, thus bringing new experiences, challenges, and hybrid campaigns.