Cláudia Azevedo Lopes
Under the motto “don’t mess with mother earth”, the new Marjomotex collection, with options in denim, but also twill, corduroy, velvet and Tencel, is all about sustainable raw materials. “We work with organic and recycled materials, and are GOTS certified. Very soon we will also have OEKO-TEX certification. All of this is very important because our customers care a lot about the environment, a concern that is also in line with our company’s values”, underlines Marjomotex’s general director, Mónica Afonso, who works 100% for exports, and has England and Germany as its main destinations.
Having registered a growth of around 30% in 2020 – leveraged by the internationalization and client diversification strategies that began about four years before the pandemic paralysed the world –, for 2021 the general director’s forecast is to grow another 30%, with the help of the online market, and the casual wear trend.
“Our strategy was to not depend on anyone. With more customers, even if some stop or experience difficulties, which is what happened during the pandemic, there are always others who continue to work, and so do we. Even because many of these clients work very well online, a market that has grown a lot recently. And the fact that our products are casual wear, one of the great current trends, is also contributing to our success”.
France, Spain, Austria and Belgium are just a few of the 14 countries where Marjomotex is present.