António Moreira Gonçalves
The textile company Marjomotex MJM had great expectations for 2020, with the culmination of an internationalization project that had started four years earlier. The pandemic came to mess up the plans, but the company still manage to be successful in some of its bets. The investment in casual wear, and the partnership with brands focused on online sales allowed the company to increase sales by 30%. “Without Covid it would be even better”, says the general director, Mónica Afonso.
Specialized in the manufacture of pants – from modelling to finishing – Marjomotex has been focusing more and more on casual wear. “We’re talking about jeans, twill or jobber pants, for example, with an elastic waistband. Casual and comfortable pieces that are not exactly formal, but are neither sports nor pyjamas”, explains the head of the company.
In addition to casual wear, the company added another successful ingredient. “Our customers are very active in the online market. We are talking about young brands, which are already used to e-commerce, and we all know that the online has soared with the pandemic”, adds Mónica Afonso.
However, the company’s general director believes that 2020 had everything to be even better, if not for the pandemic. “We started our internationalization process four years ago, and we were expecting to start to see the results. We really felt it was a good year, but we had the stores and borders closed for months.”