Hélder Rosendo

Pandemic Learnings

The pandemic crisis has affected all the textile and clothing chain of value, even in segments that were thought to be less exposed or where it was imagined that the recovery of the activity would be more immediate. According to Euratex, the business flow of European textile and clothing fell approximately 20%. According to Mckinsey, even global brands with a consolidated presence and consistency in online commerce have witnessed slow economic upturns or are still facing significative sales decreases.