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The XNFY Lab is one of the first companies in Portugal to produce fashion pieces thought and designed by artificial intelligence. The program uses Microsoft’s Azure Machine Learning platform, and according to the brand “does not copy images or movements. Instead, it learns about the subject, and which details can be used to create original content”.
The idea arose from the new needs of the textile and clothing sector, namely the reuse of dead stocks and unused fabrics. It also allows the display of product images for the e-commerce format, with high resolution and speed, even before they exist, thus allowing companies to forecast demand, and avoid surpluses.
“We reached our first milestone with impressive results. To celebrate, we are preparing a small crowdfunding to put AI design products in the hands of customers”, says Ribas Fernandes. The products – three or four pieces – will be available for purchase in the Indiegogo platform. “We are not concerned with recovering the money we invested. Our goal is to put our technology in the market, and show the potential of AI”, she explains.