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The Portuguese company VOOD has just presented an unexpected innovation: the incorporation of wood in men’s clothing, footwear and accessories. It is through laser techniques and various treatments that the company manages to transform common wood into a flexible structure, which is then combined with an organic cotton fabric base, making the pieces comfortable, aesthetically pleasing, and highly durable.
The idea already has an international certificate. The wood used is generally walnut or beech, and it is possible to wash and iron the pieces without any alteration to their features. As described by VOOD’s founder and CEO, João Reis, the laser engraving process is time-consuming and consists of creating “mini squares that break up the wood sheet and make it flexible”.
VOOD shares the production process with reputable companies in the textile and footwear area. “The accessories are made by us, internally. The clothing and footwear are made in partnership with companies from Guimarães and Felgueiras, since we do not have the capacity to order on a large scale yet, but we have excellent partners who have fully confident in our project”, states the CEO.