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Vilarinho made its debut this week at Milano Unica, one of the most prestigious international fabric and accessories fairs, presenting its SS27 collection Pure Zenith — a participation that exceeded all company expectations.
Speaking to T Jornal, Ana Paula Dias from the design department gave a very positive assessment of this first experience, highlighting that the first two days of the fair enabled a good work rhythm and many commercial contacts. “We had clients mainly from France, Belgium, Italy and Germany,” she detailed.
For Dias, the success of the presence is linked to the selective nature of the fair. “It’s a very European fair, demanding in its choice of exhibitors. We registered following the influence of our clients, who gave very positive feedback and wanted to meet us here. We knew the waiting list was long, so being here validates our work,” she commented.
Vilarinho is exhibiting in the shirting area, with a collection that symbolizes transparency and fluidity, simultaneously reflecting the company’s production excellence and sustainable sophistication as it celebrates 94 years. “Every fabric, design, colour and finish was carefully selected to offer lightness, softness and elegance,” Dias explains.
The Pure Zenith collection incorporates several sustainable materials, including organic cotton, Tencel and eco-viscose, reinforcing the company’s commitment. Vilarinho’s creative and technical capabilities were also clearly visible at MU Sintesi.
The moodboard concept was based on creating “houses” of different heights, built with varied types of fabrics, structures and materials. “We put creativity above all. Seeing the projects of other companies broadened our horizons and gave us new ideas for future editions,” Dias concludes, motivated and inspired.