At a time when many commercial contacts were transferred to the online, the Portuguese technology company Vanity Journey takes digitalization even further, with a new project of virtual tours for the textile industry. The action combines 360 technology, augmented reality, virtual reality and 3D and 2D technologies, which allows companies to replicate customer visits and present products in an experience as close as possible to a real visit.
The visits are filmed in the factories and are adapted to the multiples types of space: it can capture showrooms, stores, and production lines. In addition to the image – which is filmed all around, with 360 machines – the technology also captures the sound, and allows companies to add interactive information, such as products descriptions or manufacturing processes.
According to Vanity Journey (www.vanityjourney.com), this immersive technology allows a closer contact between salespeople and customers – especially at a time when the health crisis does not allow face-to-face visits.
In addition to virtual visits, the company also carries out projects communication and design projects, with new digital platforms being its most recent offer.