August 3rd, 23
Innovation

T

VALÉRIUS HUB MIXES THE REAL AND THE IMAGINARY IN DIGITAL CREATION

The continued focus on creation in digital media led Valérius Hub to experiment with overlapping various cut pieces with contrasting textures. The result resulted in a game of subversion creation in which each layer is accentuated as much as its absence – in a heterogeneous look.

This experiment by Valérius Hub, which consisted not only of juxtaposing pieces but also in considering the negative spaces that occur between them, “allowed us to create a mutual balance in a heterogeneous look”.

Accustomed to creation in a digital structure, the company explains on its social networks that this overlap was possible since there is constant work on the fabrics, which allows viewing and manipulating the creations with precision in a constructive and non-destructive way.

Highlighting that this familiarity with fabrics is transported from the real to the virtual, the concept develops “freedom to focus our resources on exploring the latest fashion trends”, added the company.

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