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Trimalhas has unveiled a rebranding of its visual identity, aligning it with the company’s current positioning, increasingly focused on innovation, quality, and closer relationships with partners. The redesign was developed with support from Palco Collective, which explained the rationale behind the new identity.
The logo retains its handwritten expression, preserving the human dimension associated with the brand, while introducing some updates. The name now appears in uppercase letters, reinforcing a sense of solidity, and adopts a new typeface – Work Sans – chosen to convey modernity and functionality. The brand’s signature blue has been maintained, albeit with a slight adjustment to the tone.
“We drew inspiration from our factory floor to evolve our brand image, projecting a more human, inspiring, solid and innovative identity,” the company explains, also sharing images of the creative process that led to a new symbol evoking circular knitting.
The update was highlighted by Carolina Pinto, Trimalhas’ administrator, in the editorial of the company’s latest internal journal. “Over time, our communication and positioning have evolved. We have grown, matured, gained new ambitions, and developed an even greater awareness of how we want to be present in the market. Our logo and website no longer reflected the pace of this transformation. That is why we are presenting a new identity, more aligned with the energy and solidity we have built and the direction we want to take,” she stated.
According to Pinto, this represents “a change not only in aesthetics but also in positioning – a clear signal of the value we want to deliver to our clients, partners and employees.”
The launch of the new identity coincides with a symbolic moment, as the company celebrates 23 years of activity. In recent months, Trimalhas has been gradually updating its visual presence across different communication channels.
The next stage to showcase this rebranding to an international audience will be Performance Days, where the company will exhibit for the first time on 18 and 19 March as part of its internationalisation strategy.
For this debut, visitors can expect developments focused on performance and well-being, with knitwear designed to meet needs such as moisture management and breathability, elasticity and recovery, tactile comfort and thermal regulation, durability and stability, as well as options oriented toward responsibility and traceability.
Through this presence, concludes Carolina Pinto, the company aims to explore new markets, open new doors, and strengthen existing relationships.