June 27th 24
Fairs

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TRIMALHAS PRESENTS ITSELF AT MILANO ÚNICA

Trimalhas will be taking part in the next edition of Milano Unica with the prospect of meeting new brands and strengthening its relationship with customers. The new collection is called Glimmers and will be presented by the sales team Carolina Pinto, Jorge Moreira and designer Joana Fortes.

“This year we made the strategic decision to return to Milan in July. We have positive expectations, aware that it will be a different fair to the ones we usually attend,” Carolina Pinto, Head of Commercial, told T Jornal.

“The feedback we’ve had so far is that the fair has evolved and is very attractive in terms of potential clients. The networking and business opportunities have been invaluable,” she continues.

With this presence, Trimalhas hopes to reinforce itself in the upper-middle market and strengthen links with the Italian market, as well as the American market. “We believe that these markets offer great potential in our area.”

Regarding the products on display, the company from Guimarães says that “we are moving more and more towards timeless collections that are not associated with a specific season or year”. As far as novelties are concerned, Carolina Pinto talks about a “capsule dedicated to the performance segment with a terrycloth + ginger viscose rib set”.

The Portuguese company was recently referenced by Milano Unica, which compared an American terry knit in organic cotton with a painting by Riccianni, the canvas showing a golden blue sea with an opening onto an emerald green room. Also as part of the fair, Trimalhas will be featured in Milano Unica’s Trend Forum with the reference Fortune 200.

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