Torres Novas, the historic Portuguese bath towel brand, is back on the market: born in 1845 and after a nine-year interlude, entrepreneurs Inês Vaz Pinto, Nuno Vasconcellos e Sá and Miguel Castel-Branco, together with the company’s largest shareholder, Adolfo de Lima Mayer, intend to revive this emblematic brand – this time with clear sustainability concerns.
To (re)start, Torres Novas revisited its historical archive, recovering three lines, “all of them with high quality cotton and impeccable construction, to ensure comfort and durability”: the Almonda, Luxus and Elegance lines.
Torres Novas is also debuting a line of rugs, available in 12 colours, in high quality cotton, solid and durable. And for guest bathrooms or skin care, the cloth wipes will also be making a comeback, in white, beige or black.
The rebirth of the brand also means a greater concern with the company’s social and environmental impact. Therefore, all items are made with high quality cotton – 100% natural and biodegradable fibres. Artificial fibres, such as polyester, which have a negative and lasting impact on the environment, are banned from the collection.