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It is sustainable, with chemical-free finishes, and great technical performance. The Hyper dress, TMR Fashion Cloting’s latest jewel, is also waterproof, and thanks to its finishes can also be worn on formal occasions. The gown is part of the new Brand Me collection, has a waterproof hood and zips, and a side bag, which can be separated and used as an elegant handbag.
Brand Me is essentially a challenge that TMR does to its customers – small, prestigious brands in Central Europe that work directly with the end consumer.
“Basically, we are telling the customer that we have the collection ready, he just has to put his brand on it. It’s a model we’ve adopted six years ago, but only in the last three years we’ve named it Brand Me. It’s a business model that positions us as a design company, and that has been a success”, explains Miguel Máximo, Head of Finance of the company founded and manage by Margarida Maximo.
In 2019, the company reached more than one million euros in turnover, and last year – in the midst of the pandemic – it ended up doubling its results, reaching 2.2 million, a figure that this year was already surpassed at the end of July. Forecasts are that they may exceed 3.3 million by the end of the year.