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Solinhas is investing in modernising its digital presence. The yarn finishing company has launched a new website to present its history, services and commitment to sustainability. ‘We decided to modernise our presence on the internet, complementing the work we’ve been doing in the online shop and social networks with a modern, more intuitive website, with more pertinent information, and also one that would allow us to increase the number of Gunold items sold,’ says Lurdes Fernandes, managing director.
She then emphasised the section dedicated exclusively to sustainability. ‘Today’s customers value sustainability very highly, and that’s a good thing. That’s why we wanted to share the actions we’ve taken to be part of a more sustainable chain, such as reusing cones, installing solar panels, light sensors…’, she explains.
In business since 1986, Solinhas sells sewing, embroidery and quilting yarn for home textiles, fashion, clothing, footwear, leather goods, workwear and personal protection.
‘We started our business with 16 spindles, divided between four machines,’ the website notes, tracing our evolution. ‘In 2016, on our 30th anniversary, we moved to a 7,000 square metre facility, with an investment of more than 1 million euros’ to meet the need to concentrate the warehouse, production, logistics, dispatch, customer service and administration areas in a single space. ‘We currently operate 165 spindles, spread over 24 machines, plus 50 spindles dedicated to the production of concons.’
In addition to the website, Solinhas is also working on a newsletter: ‘we created it last year to share internal information, but now we want to increase the frequency with which it is launched and reach a greater number of subscribers so that they know about the brands we represent, our lines and other news,’ says Lurdes Fernandes.
Although 2024 is shaping up to be an unstable year, Solinhas says there are signs of better business to come: ‘We’re confident that next year will be better. At the moment, we work mainly with the Moroccan market, because of our company in Tunisia, and also some countries in Europe, we’re split 50/50 between exports and sales to the domestic market,’ she explains, pointing to Sintex as the star product, widely used in lingerie and beachwear.