Mariana D'Orey
After the children’s clothing, the already international Portuguese brand Piupiuchick is entering the world of adult fashion. Sister Department: this is the name of the new genderless brand, a tribute to true friendship.
Thought out for several years by the three partners of Piupiuchick – a Portuguese children’s fashion brand present in more than 200 stores worldwide –, the Sister Department’s online store has just been officially opened.
The group’s new adult brand presents itself with “Partners in Crime”, the Spring Summer 2022 collection, which proves to be “an invitation and inspiration for all the little trips we want to take with our best friends”.
The pieces – sweatshirts, t-shirts and even some accessories – represent a free spirit and celebrate pure friendship: genderless cuts and a palette of earthy and warm tones with printed inspirational phrases stand out in the collection now available online.
Also in terms of sustainability, Sister Department pays special attention to the environmental impact of the textile industry in its manifesto, with a commitment to a gradual increase in organic cotton items, and to the use of new recycled fibres.