Sancar Socks is concluding today its debut at Performance Days with a positive balance. The first participation met expectations, as CEO Manuel Anjos highlighted this morning to T Jornal: “It’s going well; it’s a more professional fair. There may not be as many visitors, but those who attend are focused on doing business.”
Merino wool emerged as the key highlight of this edition — a well-placed bet by the sock manufacturer — which also presented solutions tailored to two featured sports: cycling and padel. On display were breathable socks with elastic support bands, reinforced cushioning zones and enhanced durability, without compromising comfort or visual appeal.
Manuel Anjos also emphasised the growing importance of aesthetics in the sports segment: “The fashion aspect is important even in sports; nowadays, people value aesthetics combined with technical performance.”
Regarding the market context, the executive acknowledged that the conflict in the Middle East is already having an impact, not only on orders but also on raw material and transport costs. “We hope it won’t last long. If it continues, we will have to increase product prices,” he said.
Sancar has in-house finishing processes but has managed to mitigate some of these challenges thanks to a fixed natural gas supply contract lasting one year. At the same time, the company had previously invested in renewable energy — namely solar — which already ensures around 60% energy autonomy. “On sunny days, we are fully autonomous and even feed surplus energy into the grid,” he noted.
The company is now preparing to reinforce this capacity with the installation of batteries, scheduled for next week, enabling energy storage for nighttime use. This investment is also aimed at ensuring operational continuity in the event of a power outage, for an estimated period of four to six hours.