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Natural materials and richly textured fabrics are at the heart of Rosacel’s showcase at Market Week New York, taking place from March 23 to 26. The company has developed a collection inspired by the concept Timeless. Designer Patrícia Ribeiro told T Jornal that there was a “focus on sophisticated textures, balanced colours and elegant designs that easily adapt to different styles,” with the aim of winning over the North American market. The result is a range of products defined by character, quality and guaranteed comfort.
Although the conflict in the Middle East is prompting greater caution in customer decisions — particularly in terms of planning and volumes — Rosacel also notes “a growing interest in European partners capable of ensuring reliability and shorter lead times,” which motivates its participation.
It is precisely with the ambition of positioning itself as a trusted partner, able to guarantee proximity and responsiveness in more challenging scenarios, that the company is presenting at Market Week.
Despite being a challenging year, 2025 also brought opportunities for the home textiles sector, allowing Rosacel to strengthen relationships with existing clients, maintain investment in product innovation and sustainability, and diversify its markets.
Speaking to T Jornal, Rosacel confirmed that its focus for 2026 remains on strengthening its international presence, with the United States emerging as an important complement to its business.
“We work in a highly collaborative way with brands. Our industrial expertise, combined with production flexibility and consistent quality, continues to be a decisive factor for our partners,” the company concluded, highlighting its key competitive advantages.