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The Canadian brand Qe Home has strengthened its “Portugal Reserve” collection, a line created to highlight the know-how of companies from Guimarães, the quality of materials, timeless design and the sustainability that characterises national production.
Among the latest additions is the Rustico model, presented in an elegant raw tone. With an intricate jacquard and a distinctly tactile texture, this proposal features a neutral and sophisticated palette. Made from 100% long-staple cotton, it was designed to provide superior softness and carries Oeko-Tex certification. The line is available in cushions and duvet covers, the latter being reversible, with a 200-thread-count cotton percale reverse side, reinforcing comfort and versatility.
Originally launched in 2023, the Portugal Reserve collection also includes the Matosa model (another recent addition), Cavalo, Vilanova, Aquatico, Ancora, Centro and Corinthia. Each has its own identity, with inspirations ranging from abstract and natural to aquatic and geometric. Success is evident: several cushions are already sold out, and a new Estrada model has been announced shortly, confirming the growing appreciation of Made in Portugal among consumers.
Founded in 1989 in Vancouver, Canada, Qe Home was created with the mission of providing Canadians with better rest. Today, it is a market reference, with more than 70 stores across the country, from Vancouver to Newfoundland. From an early stage, the brand invested in sustainable materials and found in Portugal a trusted partner.
This connection is visible not only in the products but also in the brand’s communication. On its website, references to handmade production in Guimarães are widespread, while on social media videos are frequently shared showing behind-the-scenes industrial processes, bringing the end customer closer to the production process and reinforcing the brand’s authenticity and transparency.