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The sustainable children’s brand YAY had an auspicious debut at Pitti Bimbo 89th edition: it was chosen from among 603 international brands to dress one of six emblematic children’s characters, a tribute made by the most important children’s fashion fair in the world!
The company was chosen by Alessandro Enriquez, designer of Pitti Bimbo, and it is up to them to dress the charismatic Top Gigio, created in Italy in 1959, by Maria Perego.
YAY was the only Portuguese brand chosen to dress one of the six characters honored, having shared the privilege with brands like Karl Lagerfeld Kids (Pink Panther), Dolce Gabbana (Betty Boop), Alberta Ferretti (Olivia Palito), Petit Bateau (Popeye) and Domini (Swee ‘Pea).
Integrating the ‘The Nest’ section, YAY – a sustainable fashion brand for boys from age 0 to 8 years old – has attracted buyers from countries such as China, Lebanon, Belgium and Saudi Arabia.