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Parfois took another step in its expansion in Spain and opened a flagship store on Gran Vía in Bilbao. The new store presents a renewed image, organized by categories, being ‘glued’ to its new brand image. The new store measures 372m2 and is part of a renovation strategy.
On two fronts: company and product renewal, which includes the launch of capsule collections. The objective is to improve the customer experience, making it more modern, up-to-date, and minimalist. The commitment to the growth and innovation of collections, and the renewal and evolution of the brand’s image has already been part of the strategy of recent years. In February, the company hired its first brand director, Ana Domínguez-Hervella, who has already worked at Bimba and Lola.
This growth and expansion also include the digital channel where the Portuguese brand operates directly in twelve markets and with marketplaces in other countries. In retail, Parfois is present in seventy countries, namely Italy, Mexico, and Saudi Arabia, with over a thousand establishments, 340 of them in Spain.
In recent months, Parfois reinforced its international presence with points of sale in markets such as Turkey, the Philippines, Angola, Trinidad and Tobago, and Paraguay.