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Bordados Oliveira will be at Modtissimo to showcase all the service possibilities offered by the group’s companies. “Our expectations for taking part in this fair are to increase our visibility to brands that don’t know us yet,” they say, adding that the fair is also “a fertile ground for new business partnerships”.
The participation will focus, as the name suggests, on the different qualities of embroidery: “transfers on crystals or film, sublimation and digital printing”. The big news will be the new 3D Direct to garment technology, which comes with a wider range of samples and possibilities, as well as the associated sustainable waste reduction component.
It’s worth remembering that the Oliveira Embroidery Group received an iTechStyle Award in the best accessory category last February for its innovative 3D printing technology on fabrics, “which allows complex and detailed patterns to be created directly on the fabrics, without compromising flexibility and durability”.
With regard to the new organisation, the manager says that the most important thing is for visitors and exhibitors to get the idea that the value added to the fair justifies the investment.”