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The textile specialist in knits wants to be at the forefront of trends: it has created a tool to digitize its collections, where all the information on the composition and finish of the knits is transmitted. It is a QR code to provide transparency across the entire value chain.
With this work tool, two parameters prevail – the composition and the finish of the article – and according to Maria Sá, the company’s founder, “there is no rule to follow, everything is defined internally, about what we want to give more emphasis. It can either be an innovative fiber or a new fiber that we are introducing, and we enhance the composition of that mesh. Or else a mesh with a very normal composition but with a more functional finish, in which case we decided to give more information about the finish than about the composition itself”, explained the businesswoman to T Jornal.
Always keeping in mind contributing to a healthy environment and solving the high waste of textiles in the fashion world, Lurdes Sampaio created the Rfive project to recycle and reuse waste to give life to new products in a circular economy concept. “With this tool, our customers can quantify characteristics from water consumption, energy source, and ecological footprint, among others”, in the meshes commercialized and included in this project, added Maria Sá.
Initially conceived with the principal objective of being a working tool for designers and brand buyers to access knits’ characteristics and relevant information about them, the QR code adds value to the knits sold. According to Maria Sá, “It allows our customers to have clear information about the product they are interested in buying so that they can later pass this clear information on both the composition and traceability of the product to the final consumer in the store. This premise of clear and transparent information will also be mandatory, so we are all moving in that direction, and the customer is super satisfied”.
“Moreover, it is an extra help and an added value for our employees. In our day-to-day life, a customer can select references through the website, and it helps us a lot, as well as the customer himself, as he can visualize the qualities, and in the end, we save everyone a lot of time”, concludes.