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This week, JF Almeida announced its presence at New York Home Market Week, taking place from 16 to 19 September at the Andaz 5th Avenue Hotel. The company will be present with a sustainable and innovative portfolio.
‘For this edition, our creative team has prepared a collection that combines tradition and innovation, in which fibres and colours come together to create unique, acronymic pieces,’ says Juliana Almeida, from the home textiles board. ‘We’re sure that, once again, we’ll leave our mark,’ she confides.
The ‘new products’ range includes cotton/linen flannels, 100% recycled blankets and Ultra Low Twist terry towelling, she told T Jornal. The emphasis is on the comfort and versatility of the terry towels and flannels, as well as the sustainable component, ensured not only from the point of view of choosing the best raw materials, but also from the production processes.