March 20 20
Industry

Cláudia Azevedo Lopes

IDEPA HOPES FOR TWO-DIGIT GROWTH BOOSTED BY U.S. SALES

Betting on internationalization without overlooking domestic customers while investing in training the workforce are Idepa’s strategies for growing in 2020, a plan that might be compromised by the recent outburst of the Covid-19 pandemic.

Already settled in markets all over Europe and South America, it is mostly in the USA that the company aims to increase sales, thus targeting an optimistic two-digit growth for the current year.

Specialized in producing textile accessories – labels, ribbons and elastics – Idepa produces over 68 million labels and 16 million metres of elastic bands every year, and supplies big international brands. The growth strategy for the USA does not disregard other markets, and the goal is to also gather new clients and reinforce internationalization, as explained by Nuno Almeida, sales manager of the company.

“Back in the day, a label was just a worthless element that clothes would carry. Nowadays, a label is often times a brand’s identity, and that made us raise the bar. Our labels, elastics and ribbons are made following the year’s trend, which changes from season to season. That’s what new consumers are demanding”, explains.

Right now, the company produces 50% for exports and 50% for the domestic market – but the goal is to grow beyond borders. “Abroad we have more chances. The market is bigger, there are more brands…”, he clarifies.

Founded in 1965, Idepa is now invested in training the 130 people it employs. “We are modernizing and rejuvenating the company, in order to give the market what the market wants”, he concludes.

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