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FLM participated for the third time in the Mare di Moda trade fair, held last week in Cannes. Although the event went well overall, Ana Loureiro, the company’s sales representative, noted that attendance was lower than usual, possibly due to the timing of the fair—which is typically held later in the season—as well as the layout, which meant the company’s stand was not ideally located.
Nevertheless, Ana Loureiro emphasizes that Mare di Moda remains an important event for FLM, as the company’s core business is swimwear. “80 to 90% of our products are swimwear,” she told T Jornal. The fair provides a key meeting point with clients from Europe and the United States, and participation is motivated by the company’s desire to expand into new markets. “We want to reach new markets, including the Australian and Nordic markets,” she added.
To attract buyers’ attention, FLM showcased new manufacturing techniques and garments with cleaner finishes, all offered at competitive prices. In her final assessment, Ana Loureiro considers the fair mainly useful for exchanging contacts and strengthening the network of potential clients.
FLM’s main differentiator was its status as a Made in Portugal brand, offering refined products in a context dominated by suppliers from North Africa, particularly Tunisia. “All our suppliers are European,” Ana Loureiro proudly stated, noting that this choice provides a clear competitive advantage.
FLM’s participation in Mare di Moda was part of the Sustainable Textile & Apparel From PORTUGAL project. The sales representative highlighted ATP’s commitment to ensuring the best experience for the company, particularly in facilitating the stand location.
Finally, the company shared that its targets for 2025 are being met. The first half of the year went well, and the second half is equally on track, with work already secured for the coming year.