With a history of more than 20 years, Fardylor, a clothing company specialized in workwear and uniforms, wants to pave its way towards internationalization. “We need to step forward, open new channels, and we have our eyes set on the French and Spanish markets”, says the company’s commercial director, Susana Cardoso.
“We believe that time has come to invest in the internationalization process. Our intention was to start participating in international fairs in 2020, but the pandemic put a stop on our plans”, says the woman in charge of the company, who believes that 2021 will definitely mark the start of Fardylor’s internationalization.
“We are particularly interested in the French and Spanish markets, but we are open to other possibilities. Our presence in the Portuguese market is solid, so now we need to leap forward and open new channels”, she adds.
Fardylor recorded an “abysmal increase in orders for personal protective equipment” between March and April 2020, which made possible to balance the annual accounts. “During the first confinement, the phones didn’t stop. We are certified, and that was why we had our hands full with tons of orders for personal protective equipment. Now the market has stabilized. However, the truth is that, globally, we had a breakdown in sales because workwear orders, namely for hotels and restaurants, went downhill”, explains the commercial director of Fardylor.
In 2020, the company had a drop of about 10% in turnover when compared to the previous year.