Cláudia Azevedo Lopes
The Cristina Barros brand increased it’s turnover by 20% in 2021, compared to the values recorded in 2020. Between 2019 and 2020, the company had grown around 30%, in counter-cycle with the trend felt by the textile industry during the pandemic crisis. As a reason for the success, Marco Costa, the company’s commercial director, points out the consistency of Cristina Barros, who never stopped working, and presented herself as a reliable and dependable solution for her customers.
“We never stopped working, and with that we were able to convey great security to our customers. They knew they could count on orders delivered on time, which in a time of instability is a great asset. And with the guarantee of our quality”, explains Marco Costa.
A success largely leveraged by the rising transport costs, which brought many customers back from Asian markets to Europe. “With the outbreak of the pandemic, customers realized that they could not be dependent on raw materials and products coming from Asia”, explains the commercial director.
“What the customer wants now is proximity, which for Portugal is a great value. We can offer high quality Portuguese production with the advantage of being local. That’s what happened to our company: we welcome new customers looking for this new model, and the one we already had as clients increased the volume of orders to the company”, says satisfied Marco Costa.