Coelima by Mabera will be once again present at Home Fashion Market Week in New York to “consolidate its presence in the market, understand ways to follow in the current North American macroeconomic scenario and expand the business in a sustainable way”, revealed Isa Rodrigues, director of Design, Development and Innovation, in declarations to T Jornal.
Aware that retail in the United States has changed significantly in recent years – with some of the most relevant traditional stores disappearing – the company went with the “expectation of opening business in other distribution channels through the offer of differentiated and innovative products and with the new reality”, explained.
Between September 11th and 14th, Coelima by Mabera presented its new autumn/winter 24-25 proposals based on the continued focus on sustainability, “essentially to buyers from the United States and Canada, but also from other geographies”.
With the motto ‘Good night, every day! The effort is to reduce the consumption of water and chemical products, “having led to the search for new mechanical finishes that allow maintaining comfort by reducing the ecological footprint of these products”. A reflection of this concern is also digital stamping.
Conceptually based on ‘Raw Energy’, ‘Embracing Roots’, ‘Liquid Voyage’, the new collection includes a proposal in plain Portuguese flannel, printed and yarn-dyed – “with the quality always so appreciated and recognized by American customers” –, satins and percales with sustainable solutions in organic cotton and recycled cotton and, also, “a new approach to linen and hemp articles that does not need to be washed in pieces, making the production of this type of bed linen even more sustainable”, detailed.
The product presentation also has a capsule collection of blankets and decorative pillows in natural dyeing, completed by Coelima by Mabera’s commitment to introducing articles in jersey for bed linen.